*

Hitt og þetta 3. september 2007

DSM Chair of Innovation Management established at RSM Erasmus University, the Netherlands

Heerlen (NL), Rotterdam (NL), 3 September 2007--- As of today, the new DSM Chair of Innovation Management has been established at RSM Erasmus University in Rotterdam, the Netherlands. The chair will be held by Prof. Harry Barkema, who until now was Professor of Strategy and International Management at the School of Economics and Business Administration at Tilburg University, the Netherlands. As Executive Director, Barkema will be responsible for the setting-up and organization of the Innovation-Cocreation Lab (ICCL). This is the first time a lab of this kind will be created in Europe. The objective of this lab is to develop, in alliance with top companies, top researchers and top institutions, new strategies and organizational designs in order to provide high value product innovation and new business models. This will be achieved through innovative methodologies - the co-creation of knowledge with companies. The Board of Directors of the ICCL consists of Feike Sijbesma (chairman of DSM's Managing Board), Han van Dissel (dean RSM), Kathy Eisenhardt (Stanford) and Jan Willem Oosterwijk (President of Executive Board of Erasmus University). By supporting this initiative, DSM is once again showing its commitment to innovation. Feike Sijbesma, chairman of DSM's Managing Board, commented: "For DSM, innovation is of the utmost importance. It's one of the driving forces to realize our strategy, Vision 2010 - Building on Strengths. By sponsoring this Innovation Management chair and the Innovation-Cocreation Lab, we aim to accelerate our own innovation efforts as well as raise the level of knowledge and expertise in the field of innovation management." Prof. Han van Dissel, dean of RSM, is also delighted with the new chair: "Today, innovation is a very important theme, both for society and for the business community. RSM Erasmus University wants to be on top of this development. We are pleased that DSM, a top innovative company, is enabling us to start this lab, with a top research team, which will act as a multiplier for innovation." "The most successful companies today are the ones that are able to systematically develop new products and, increasingly, new business models. Not only by using their own internal resources but, increasingly, by co-creating knowledge and ideas with others outside the company as well. What strategies and organizational designs help companies to do this successfully over long periods of time? That is the core question of this Lab, and a new exciting and important research area for management researchers and companies alike. The Lab will co-create knowledge with top researchers around the world and with the most innovative companies. I am delighted that a very innovative company such as DSM is committed to working with us to "crack the DNA code" of long-term, successful innovation", according to Harry Barkema. RSM Erasmus University RSM Erasmus University is an internationally top-ranked business school renowned for its ground-breaking research in sustainable business practice and for the development of leaders in global business. Offering an array of bachelor, master, doctoral, MBA and executive education programs, RSM is consistently ranked amongst the top 10 business schools in Europe. www.rsm.nl DSM DSM is active worldwide in nutritional and pharma ingredients, performance materials and industrial chemicals. The company develops, produces and sells innovative products and services that help improve the quality of life. DSM's products are used in a wide range of end-markets and applications, such as human and animal nutrition and health, personal care, pharmaceuticals, automotive and transport, coatings and paint, housing and electrics & electronics (E&E). DSM's strategy, named Vision 2010 - Building on Strengths, focuses on accelerating profitable and innovative growth of the company's specialties portfolio. The key drivers of this strategy are market-driven growth and innovation plus an increased presence in emerging economies. The group has annual sales of over ¤8 billion and employs some 22,000 people worldwide. DSM ranks among the global leaders in many of its fields. The company is headquartered in the Netherlands, with locations in Europe, Asia, Africa, Australia and the Americas. More information about DSM can be found at www.dsm.com. For more information: DSM Corporate Communications DSM Investor Relations Nelleke Barning Dries Ausems tel. +31 (0) 45 tel. +31 (0) 45 5782864 5782017 fax +31 (0) 45 5782595 fax +31 (0) 45 e-mail 5740680 investor.relations@dsm.com e-mail media.relations@dsm.com RSM Erasmus University Media & Public Relations Marianne Schouten tel. +31 10 408 2877 e-mail Mschouten@rsm.nl