Herzogenaurach/Prague/Bratislava - The adidas Group announced today that it has bought the distribution rights for the Reebok brand in the Czech Republic and Slovakia from RBK Sport CZ and RBK Sport SR respectively, Reebok's distributors in the two countries. Effective January 1, 2007, adidas CR s.r.o. will become the exclusive distributor of Reebok products in the Czech Republic and adidas Slovakia s.r.o. will become the exclusive distributor of Reebok products in Slovakia. Financial details of the transaction will be kept confidential.
The adidas Group has announced earlier this year the distributor buyout in Russia and China. Buying out Reebok distributors and joint ventures around the globe is a key component of the integration strategy and will provide the Group with annual revenue synergies totaling at least ¤ 200 million by 2009.
RBK Sport CZ has been Reebok's distribution partner since 1995 in the Czech Republic, RBK Sport SR has been holding the distribution rights for Slovakia since 1997. Until the end of 2006, RBK Sport CZ and RBK Sport SR respectively will continue to hold the exclusive rights to distribute and market Reebok products in the Czech Republic and Slovakia.
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core brands such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 25,000 employees and sales of around ¤9.5 billion. ***
Media Relations Investor Relations Jan Runau Natalie M. Knight Chief Corporate Communications Officer Vice President, Investor Relations Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-3584
Anne Putz Hendric Junker Team Leader Corporate PR Senior Investor Relations Manager Tel.: +49 (0) 9132 84-2964 Tel.: +49 (0) 9132 84-4989
Please visit our corporate website: www.adidas-Group.com
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