Nordic Business Report-February 7, 2006-Ericsson conducts first live trial of interactive mobile TV with NRK
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Swedish telecomms solutions provider Ericsson said on Tuesday (7 February) that it had conducted the world's first live trial of interactive mobile TV with the Norwegian Broadcasting Corporation (NRK). The nine-week trial had shown that, on average, users of interactive television watch mobile TV for more than five minutes each session, which is double that for regular mobile TV viewers. Some 20% of the users participated in the interactive TV format "Svisj" every day. The new, interactive mobile TV application is an end-to-end solution based on existing technology, which enables mobile phone users to watch streamed television programmes live and at the same time interact with the show.
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