Nordic Business Report-April 11, 2006-Kesko Corporation to open first Budget Sport store in Finland
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Finnish trading house Kesko Corporation said on Tuesday (11 April) that its subsidiary Kesko Sports would open the first Budget Sport store, with a focus on price leadership, in cooperation with Intersport International Corporation (IIC).
The new store would open in Vantaa, Finland, at the beginning of May.
The business idea of Budget Sport is to offer customers a wide range of high-quality sports equipment and clothing at low prices, the company said.
In the next few years Kesko Sports plans to build 6-7 Budget Sport stores throughout Finland, while Intersport International plans to launch a chain of Budget Sport stores in various parts of Europe.
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