Hitt og þetta 27. september 2006

Omniture Launches UK Partner Programme

Four Industry-Leading Online Marketing Organisations in the UK Choose Omniture to Offer Effective Online Marketing Solutions to Their Clients

LONDON -- (MARKET WIRE) -- September 27, 2006 -- Omniture (NASDAQ: OMTR), the leading provider of online business optimisation software, today launched its Consulting Solution and agency partner programme in the UK. As part of the programme launch, Omniture is announcing relationships with four of the UK's top online marketing businesses and search agencies: Bigmouthmedia, BLM Quantum, e-InBusiness, and Green Cathedral.

"Effective partnering with the agencies and other businesses that develop online marketing campaigns is critical to the success of many of our customers," said Neil Weston, general manager of Omniture Europe, Middle East and Asia (EMEA). "Investing in our partner community by creating a formal programme for consulting and agency partners proves our commitment to driving customers' online success. It also helps us meet the increasing demand for Omniture solutions."

The partner programme consists of two types of partner agreements:

-- Consulting Solution Partners: Online businesses can become qualified Omniiture Consulting Solution Partners by certifying in selling, implementing and supporting Omniture solutions for Web analytics and multi- channel online marketing campaigns.

-- Agency partners: Agency partners can improve their own productivity and deliver more effective online marketing campaigns for their clients by using Omniture's online business optimisation solutions such as the keyword bid management tool, Omniture SearchCenter.

Four of the UK's most prominent interactive businesses have chosen Omniture for its online marketing solutions.

BLM Quantum, a leading online specialist agency, and e-InBusiness, a leading eBusiness integrator specialising in online retail sites, have partnered with Omniture to offer real-time multi-channel measurement of their clients' online campaigns, enabling them to increase campaign ROI.

"To maintain our leadership position in the industry, it is important that we offer the best-in-class solutions for our customers. Our partnership with Omniture allows us to thoroughly understand Omniture technology, providing our customers with the most effective solutions that drive measurable ROI," says Dom Finney, Head of Emerging Channels at interactive agency BLM Quantum.

Michelle Robins, e-InBusiness, says: "e-InBusiness is delighted to include Omniture's system within our best-of-breed e-commerce solutions. Omniture enables us to consolidate this service to our clients through enhanced measurement of the detailed ROI in all aspects of their online business."

Bigmouthmedia, the international Full Search Agency, specialising in search engine optimisation and Internet marketing, and Green Cathedral, an independent full-service digital agency specialising in search engine marketing (SEM) and SEO, have also signed on as the first Omniture-certified search agency partners. As certified partners, these leading search agencies are equipped to help companies increase the impact of their search marketing initiatives through Omniture SearchCenter(TM) -- a robust keyword marketing and bid management solution.

"We have partnered with Omniture in order to give our customers the most effective search engine marketing solutions on the market. Omniture SearchCenter lets us maximise the return on investment of our SEM campaigns for key clients like Center Parcs," commented Paul O'Donoghue, Managing Director of Green Cathedral.

"Working with Omniture enables a step change in the productivity and measurement of campaigns," said Steve Leach, Managing Director of Bigmouthmedia. "It is an important shift for the industry in delivering better ROI for clients."

Omniture Certified Professional Programme for Partners

The Omniture Certified Professional Programme provides training and certification for partners on Omniture's Online Business Optimisation Platform(TM). The solutions that make up the platform include Omniture SiteCatalyst®, Omniture Discover(TM), Omniture Data Warehouse(TM) and Omniture SearchCenter(TM).

The Omniture Certified Professional Programme for Partners provides three types of certification:

-- Omniture Certified Professional(TM): Sales -- Omniture Certified Professional(TM): Implementation -- Omniture Certified Professional(TM): Support (available September 2006)

Benefits of Certification include:

-- Industry recognition as an Omniture Certified Professional -- Increased project success and time-to-ROI for partners' customers -- Credibility with customers as an online marketing best practices expert -- Differentiation from competition

Omniture's Certified Professional Programme provides Web-based training and custom on-site training, including courses offered at Omniture's UK training centre, Omniture University. For additional information on the reseller and agency partner programme in the UK, contact Neil Morgan, Nmorgan@omniture.com, or visit Omniture at www.omniture.com/partners.

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University(TM). Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of our service offerings to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions continue to address customer requirements, the continued adoption by customers of SiteCatalyst and SearchCenter services, our ability to develop or acquire new services and enhance existing service offerings, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to develop and maintain strategic relationships, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contacts:

Malini Majithia Carrot Communications Tel. 020 7386 4860 Email: malini.majithia@carrotcomms.co.uk

Kate Hartley Carrot Communications Tel. 020 7386 4860 Email: kate.hartley@carrotcomms.co.uk

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