Poggenpohl's exclusive shops a great success
Flourishing international project business / German consumers cautious about spending
Herford, 23 July 2007 - Turning over ¤ 59.1 million in the first six months of 2007, East-Westphalian kitchen manufacturer Poggenpohl Möbelwerke GmbH is exactly on a par with the level reached at the same time last year. So far, business on the German market has been rather slow. As expected, the rise in value-added tax has put the brakes on kitchen sales and reflects the general trend in the furniture industry after the last few months of 2006 were pushed by the effects of consumers trying to avoid the tax hike. The international project business with luxury Poggenpohl kitchens for large construction projects, in contrast, is going extremely well, particularly at the moment in the Gulf states and the United Kingdom.
The company has had some very positive experience with its own sales studios of which there are now 27. "Within four years, we have more than doubled the number of shops we run ourselves", Poggenpohl's Managing Director Elmar Duffner reports and explains the company's strategy: "All of our studios are located in the main cities of major international markets. They perform a kind of lighthouse function, strengthening the brand and radiating positively on the distribution network. They provide dealers in each region with a model for their own brand-focused presentations. And it's working very well!"
The most recent shops to be integrated and opened are in city centres of San Francisco, Birmingham, Frankfurt and Hanover. In Germany, Poggenpohl operates further outlets of its own in Hamburg, Düsseldorf and Stuttgart. Here, the Poggenpohl brand is represented by 140 independent dealers. The next showrooms are planned for the US (9 to date) and the UK (8).
To download text, go to www.poggenpohl.de Further information: Elmar Duffner, Managing Director, Poggenpohl Möbelwerke GmbH, Herford, Tel. ++49 (0)5221 381 213 or ++49 (0)171 7658 360 firstname.lastname@example.org, www.poggenpohl.de