*

Hitt og þetta 24. apríl 2006

Pricer AB to acquire Israeli ESL vendor

Nordic Business Report-April 24, 2006-Pricer AB to acquire Israeli ESL vendor
(C)1994-2006 M2 COMMUNICATIONS LTD http://www.m2.com

Swedish electronic retail display and information systems provider Pricer AB said on Monday (24 April) that it had agreed to acquire the Israel-based Electronic Shelf Labels (ESL) vendor Eldat Communication Ltd.

The acquisition would form the world's principal provider of advanced ESL systems for retailers, according to the company.

Pricer would acquire 100% of the shares in Eldat and in exchange issue 261.8 million Pricer shares, giving the owners of Eldat close to 26% ownership of Pricer.

The value of the transaction is some SEK300m.

One Swedish krona (SEK) is worth approximately 0.07 British pounds (GBP).

((Comments on this story may be sent to tww.feedback@m2.com))